Jadavpur University archive on Puja’s glam transformation

Durga Puja, nowadays, means big business... they are a page-3 phenomenon, with their own theme songs, celebrities as brand ambassadors and corporate sponsorship. This transformation of the pujas — from close-knit affairs run by families to multi-million-rupee lights-camera-action behemoths — is now the subject of research, thanks to an archive being planned at Jadavpur University.

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